So you have decided to set up an online business but you are not realising the sales numbers you hoped for? You have begun a variety of marketing campaigns, but they are draining time and funds? You have unexpectedly stumbled across article marketing and want to give it a try before you give up totally? Great! We have reached you just in time.

#1 - Opening an article
With writing, you need to capture the reader's attention within the first few sentences. If you are writing a 500 word article, then the first one hundred words should explain what the other four hundred words is about, as this will keep the reader enthusiastic. You might do this by asking questions like I have above, or you might start an article like this: "This article will tell you X and show you how to do X within Y amount of days". GRAB THE READERS ATTENTION!

#2 - Filling out an article
Don't turn off the readers. If you want to achieve 500 words, but you feel like your 400 word article has covered the lot, then stop there. Most people only have an extremely short attention span, so by adding useless information, you are lessening the likelihood of getting a sale.

#3 - Close your article with style.
Article marketing for any reason needs to be precise and to the point. For this reason, you need to close with something called a resource box. This box can incorporate a couple of links to a site of yours, but make sure everything is pertinent.